3 April 2013

LinkedIn Webinar Invitation

"How To Get Clients Using LinkedIn"

Free Webinar with Chris Lentzy, hosted by Lana Karasevych 
On Monday, 8th of April 
1pm EST - 6pm GMT - 7pm CET
We will cover the main points of attracting and engaging your ideal client using LinkedIn to get clients. All are welcome.  To sign up use the link below.  Places are limited to 200 attendees.

Register For Free Webinar Here

 Presenter Lana Karasevych is an intuitive Business Coach and a former Corporate Lawyer.
Lana specializes in helping women lawyers, who are uncomfortable with marketing, sales, or money conversations to authentically accelerate their success from a new place of ease.
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She coaches women lawyers all around the world how to partner universal energetic principles with practical step by step how-to’s to joyfully serve your clients and bring more money into your legal practice. 
Coaching with Lana focuses on both sides of the business:
1.    The strategic side of your business, including your marketing and your sales, and
2.    The spiritual and motivational side, or who you’re being in your business, including your confidence, authenticity, and alignment with your values.

Chris Lentzy, MBA is a management consultant who specialises in business development using social media. 

As a social media strategist Chris selects a mix of social media activity that supports your business model. 

His typical projects range include online product marketing, raising the profile of experts, online business promotion and PR.
 In optimising your LinkedIn profile we will discuss the key points from:
  1. Your Name – what’s allowed/not allowed
  2. Your Photo – what’s recommended
  3. Professional Headline – it’s not about you (120 characters)
  4. Setting Your Public Profile URL – so you will be found
  5. Formulating your website links for maximum traffic
  6. Be Contactable via IM, phone, Twitter & address
  7. Summary  – compose using AIDA (2000 characters)
  8. Experience – reinforces Summary with keywords
  9. Publications – including online publications
  10. Languages
  11. Interests – keywords
  12. Personal Details – not needed
  13. Advice For Contacting You – who is to contact you
  14. Your Professional Organisations
  15. Recommendations – for social proof
  16. Groups – 50 max. – how to choose
  17. Using SlideShare Effectively
  18. Setting Your Skills & Expertise – 50 to choose
  19. Company Profile
  20. Volunteering & Causes

 LinkedIn engagement strategies covered include:
  1. Adding To Your Existing Contacts
  2. Use “In Common With”
  3. Using Advanced Search
  4. Blanket Connections
  5. Engaging with Questions/Answers
  6. Engaging with InMail
  7. Engaging with Groups
  8. Maintaining Contact with an Autoresponder
  9. CardMunch/Business Card Reader App
Hope you can make it.   If not, do leave any questions in the comment box below.

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